Technical - Do you check your website performance?
Last updated by Tiago Araújo [SSW] about 2 months ago.See historyPage speed remains a critical element for the online user experience.
The demand for instant information has made faster loading times more crucial than ever. Users today are less patient, and if a webpage takes too long to load, they are likely to abandon it in frustration. This not only results in a lost visitor but also poses a risk to potential conversions. 👎
💡 Tip: Use this free Google tool named PageSpeed Insights to test your URL.
For a smooth and responsive user experience, your site needs to be checked for performance bottlenecks. These usually become noticeable sometime after deployment, as your user base and quantity of content grows.
This includes checking for improvements on:
- The slowest pages
- The compression of unnecessarily large images
- Inefficient Ajax JavaScript code
- Slow database queries
- Page responsiveness
A website with large, uncompressed images, excessive plugins, and unoptimized code can lead to slow loading times.
Visitors may encounter delays, increasing the likelihood of frustration and abandonment.
This negatively impacts user experience and potential conversions.
Bad example - Things that will negatively impact the website UX
On the contrary, a well-optimized website employs techniques such as image compression, efficient coding, and minimal use of plugins.
These optimizations contribute to:
- Faster page loading
- Enhancing user satisfaction
- Increasing the chances of retaining visitors and conversions
Good example - Good performance will improve the website's UX
