The user experience on your site is crucial to ensuring that you are effectively converting your leads into clients, but what if this isn’t happening?
How can you work out where your site is going wrong and why? One key way to track how users are viewing your site is heatmapping, which tracks the behaviour of your users on your site through mouse tracking and eye tracking techniques.
This information allows you to determine areas of our site are performing efficiently and areas we need to adjust for better performance.
Tools
Most heatmapping tools are very similar for the main features. It mostly comes down to how much you want to pay and which user interface you prefer.
Hotjar - $$$ Paid
Hotjar is one of the most popular tools for heatmapping. It offers a comprehensive suite of features, including:
- Click, scroll, and move heatmaps to understand user interaction with your pages
- Session recordings to see individual user behavior in real time
- Surveys and feedback tools for direct user input
Hotjar is ideal for small to medium-sized businesses due to its user-friendly interface and ability to combine heatmaps with user feedback for actionable insights.
Microsoft Clarity (Recommended) - Free
Microsoft Clarity is another excellent option for heatmapping, especially for developers and teams working on larger-scale projects. It offers:
- Heatmaps for clicks and scrolls with robust filtering options
- Session replays to analyze detailed user behavior
- Advanced filtering and segmentation to understand specific user groups or sessions
- GDPR and CCPA compliance out of the box - great for businesses with stringent data privacy needs
