Michael brings over 30 years of diverse experience in sales, management, and technology to his role as Head of Sales at SSW. Starting in print and digital media, he has excelled in various domains, from direct sales and sales management to SEO, graphic design, and software development. Known for his high energy, friendly focus, and technical expertise, Michael is a decisive sales leader and strategic manager. His skills span across modern marketing techniques, video editing, photography, and audio production, underpinned by a deep understanding of software tools ranging from Adobe Suite to CRM systems. With a track record of empowering teams and driving successful projects, Michael combines his comprehensive skill set and emotional intelligence to lead with integrity, innovation, and excellence.

Mike specialises in:

• AI project planning and execution
• Managing big, complex projects
• Digital marketing and sales strategies
• Building business cases and cost-benefit analysis
• Implementing Scrum processes
• Building happy, motivated, and productive teams
• Outsourcing first call teams and lead generation